Wed, Jun 29, 2022

Investment on the Costa del Sol Malaga as Culture, Life and Attraction


  • 02/15/2022 - by Victoria Baca Rodriguez

When you think of the Costa del Sol area, what is the first thing that comes to mind?Sea, sand and lots of sun. But the best of these Andalusian lands are everything they have to contribute. Rich in culture, tradition and flavor, it currently has to be one of the best points of interest at a European and international level for being a great attraction for the technological world, the luxury sector and investment. And companies around the world already know it!

When you think of the Costa del Sol area, what is the first thing that comes to mind?

Sea, sand and lots of sun. But the best of these Andalusian lands are everything they have to contribute. Rich in culture, tradition and flavor, it currently has to be one of the best points of interest at a European and international level for being a great attraction for the technological world, the luxury sector and investment. And companies around the world already know it!

It turns out that the Andalusian province has become one of the most recommended destinations for both living and investing. Its offer extends to a cultural level, with a rich gastronomic variety and diversity of services and leisure to cover needs, tastes and entertainment of any kind. In addition to all this, the great quality of life in the area is recognized, forming a perfect mix to attract thousands of tourists annually, both for visits and second homes, a field in which real estate agencies are specializing at the speed of the roadrunner, like renowned international companies such as Zome.

One of the most amazing things about the province and that has become one of its main characteristics is the way in which such an innovation ecosystem has been forged, especially at a technological level, allowing many international companies that are moving to this place that has so many advantages to offer.

This great attraction for companies on the Costa del Sol is due, for example, to its ideal climate, a  good and relaxed lifestyle, and communications. The city of Malaga is famous for its people, who are generally friendly, chatty, and very hospitable. In addition, the existence of a large international airport stands out, connected to almost all parts of the world. Added to the issue of communications and accessibility is the well-known port that is in the process of being expanded and that attracts a multitude of cruise ships and yachts throughout the year.

As for entrepreneurs, the city has research centers and the great Andalusian Technological Park (PTA), which is in the process of growth and is receiving various large-scale companies that make more businesses want to settle here. This implies that the Costa del Sol is in full development and with a view to a promising future to develop and with a great reception in a logistics center that has more than 600 R&D companies. In this field of entrepreneurship and large multinational companies that are keeping an eye on this city, the following stand out: the Vodafone Innovation Center, which will be established directly around the PTA and will create a great job offer, and the Google landing with its cybersecurity center that will be located in an emblematic building built on Paseo de la Farola, a strategic location side-by-side with the city center and its main cultural points and just a few minutes from the international seaport.  Its arrival in the city will endow the province with a character of great importance worldwide, which will foster innovation and general revaluation for investment in the area.

It should be noted that the coast is not only being provided with technological entrepreneurship, but also that famous international companies have appeared in the world of real estate, such as the Portuguese Zome, which has great advances and facilities that help that customers place their trust in the simplicity of applications developed by them that are so innovative in the field. In addition, this agency has a commitment to entrepreneurial profiles to become the best advisors, with unique and nutritious training for the minds of those ambitious. It is a booming company with a path that exceeds all expectations, growing at the speed of light.

As we have already seen, the Costa del Sol has a great cultural offer, including renowned museums in the capital, such as the Carmen Thyssen Museum or the Pompidou, as well as a wide variety of routes and natural landscapes as attractive as the Caminito del King, among others.

There is the Coastal Path project that aims to connect the coastline in all its breadth to be able to connect it by a single route through the promenade, promoting and facilitating communication along the entire coast.

It should be noted that it also has extra tourist potential thanks to the attractiveness of Puerto Banús and Marbella, which encourages more than five million visits a year from tourists from the rest of Europe, the United Kingdom, Russia and the Middle East. One of the main attractions of this part of the coast is its nautical offerings and luxury shopping. However, there is a project whose

development has begun and that consists of building a nautical and sports port in the capital, including luxury sections to attract even more international visitors and investors.

Once the various advantages and offers of the Costa del Sol have been seen, it is emphasized that there are many municipalities on the coast in which to invest, and not just Marbella and the Capital. In addition, studies have been carried out by the real estate sector, which guarantee the revaluation and profitability of these investments thanks to the opening of credit, the balance of prices and vacation rentals, among other projects. It is currently one of the best locations to invest in Europe.

Some of the greatest growth in the purchase and sale of homes in Spain can be found in the Costa del Sol area, such as Marbella and Mijas, while the greatest increase in investment is also found in the area, in municipalities such as Estepona, Benalmádena, Benahavís or Casares. This offers a wide range of increasing possibilities for the profitability of real estate investments.

However, although profitability and demand are on the rise, it is always advisable to carry out a good market study in the area and assess all possible options, trusting and letting yourself be carried away by professionals in the sector, such as the international real estate agency Zome. Malaga carries out market studies for free and covers an exhaustive analysis that extends over the entire province.

This is the best time to invest with good advice in a province that is developing at great speed and acquiring international importance.

Victoria Baca Rodriguez

Marketing Director at ZOME Malaga

Real Estate Spain